With Mystic Rats (2009) and later with Gazzetta (2010) Cinelli has brought the latest revolution in the world of cycling to Italy, the fixed-gear bicycle: born for the track and reinvented by American bike messengers, the “fixie” represents a necessity for urban cyclists thanks to its unique qualities of lightness, speed and agility. It has become a “must” for all people with a bicycle “fixation”.
With MASH (San Francisco, 2009) the firm has formed an alliance of steel with the historic California bike messenger group.
Since 2010 Cinelli is the official sponsor of the Red Hook Criterium, the most important nocturnal fixed-gear bike competition in the world, also taking the contest from Brooklyn to Milan.
These are the roots of Cinelli, and this is its spirit today: Cinelli is included in the Dizionario del Design Italiano (Rizzoli, 1999), in the ADI Design Index (2000-2001), and is considered a maker of cult objects in the USA, on a par with Ferrari, Vespa and Fornasetti.